Here are a few ways readers get to you site and are counted as a direct (or dark) traffic. 

These are:

  1. Browser address line where your site address is typed
  2. Favorites or bookmarks in browser
  3. Direct links in messengers or emails
  4. Switch from a safe connection to an unsafe and vice versa (from https:// to http)
  5. Any other unknown traffic sources that can not be defined

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