MAIN PAGE EFFICIENCY
Managing the main page in the most effective way usually takes a lot of time. To design your main page with maximum efficiency and the lowest time costs use our «Widget on the Main page». To activate it click on the “widget link” and wait until your page is fully loaded.
Our “Widget on the Main Page” shows you:
1. The total amount of clicks from your main page.
It works with different timeframes - 10 minutes, 1 hour, a day. You may choose one of them according to the articles’ rotation frequency
You may compare a total number of clicks with the average or maximum number for the last seven days. It will give you an idea of how well is your main page performing and whether it’s fulfilling its potential.
2. Which articles on the main page have the largest amount of clicks.
Markers next to the articles show you the current position of the article among the other publications.
- Green markers mean that the articles are popular and receive lots of clicks (top 20% of articles by Clickability)
- Red markers mean the opposite - the articles are not popular among your audience and visitors rarely click on them (low 20% of articles by Clickability)
- Grey markers highlight everything in between. “Grey” articles could be less popular now, however, show potential with its increasing trend. Of course, if the trend is decreasing, you could consider rotating or replacing it with another one.
Note the arrows by the digits on the markers. They show you what is happening with the article at the moment: arrows are pointing upwards - your article’s clickability is growing, arrows are pointing down - Clickability is decreasing.
By using these arrows and markers you will make your main page as appealing to your audience as possible. The main rule is to fill the top of your main page with “green” articles to increase the number of clicks and a total number of pageviews eventually.
3. Article’s clickability trend
If an article has an increasing trend, the interest to the subject is growing and people tend to click on it. You might consider moving it upper to expand its viewability. If the trend is decreasing you could try to replace it with another one which Clickability is growing.
Trends will help you to choose between articles with similar Clickability rate, as those with positive trend will bring you more clicks in the future.
4. Recirculation rate
Recirculation rate - the percentage of readers who didn’t bounce after clicking on the article from the main page.
You can identify the best articles by a number of clicks, but also improve your site’s depth by placing articles with the highest recirculation rate on the top.
That's how it works:
We have two publications with a similar amount of the pageviews but different recirculation rate, that means:
Publication #1 will bring you:
Amount of pageviews from the Main Page = 297 + 297 * 0.55 = 460 pageviews
Publication #2 will bring you:
Amount of pageviews from the Main Page = 295 + 295 * 0.77 = 522 pageviews
As you can see from the example above it's better to put articles with the higher recirculation rate on the top of your main page as they bring more pageviews for your website in total.
Use the widget to make your main page work at full capacity. You don’t need to log into the dashboard to see the statistics, as you can see numbers directly on your website.
Make changes, experiment and see the results right away!