Social traffic report is a part of the SMM block. The report displays the metrics for articles with social networks as the primary source.
The report is used to analyze the total number of pageviews, average reading time and the details about the traffics. The timeline to the right displays the total pageviews with source (Social networks only) compared with the previous period and list of the sources, which generate the traffic.
The report displays the total social actions.
Apart from that, IO provides realtime recommendations on how to work with content via Facebook. In case most of the traffic is brought by Facebook, but the article is not published via Facebook, IO will recommend doing so.
Upon clicking on the specific article, it will take you to the article dashboard with totals for the specific article. More information about Article analytics is available here.