This report can be used to:
- Monitor best/worst performing articles
- Filter by sections/authors/domains and publication date
- See the most active time of the day/week/month on the graph
To the left of each article in the Articles report you can see how much time people spent reading it, on average, versus time that is needed to spend to read it all the way till the end.
Our system identifies the structure of each article, and calculates the time needed based on the number of words/symbols and specifications of your language. Comparing these two numbers will give you an idea if readers were actually engaged with the article after opening it; whether it met their expectations based on the headline.
Based on how much time readers spent on each article and whether it was scrolled all the way till end, we define Finished Reading percentage. The name stands for itself - it tells you the percentage of your audience that finished reading the article.
This metric certainly gives you an understanding on your readers’ behavior with each article, whether they were interested enough in the content provided.
If at any point the value is below average, system will alert you by highlighting it in red.
Popularity of the article in social networks identifies how interesting it was to its audience, since they decide to share it with their friends and family. In our dashboard you can see the number of social actions (likes, comments and shares in total) per each article.
Predominant Source per each Article
In the Articles report you might notice that some of the articles, to the right of their headlines, have a sign of a source. This happens when the majority of the audience comes from one specific source. If the article doesn’t have one, it means that there is no one defined popular source for it.