CONTENTS

  1. BASIC DEFINITIONS
  2. TRAFFIC MONITORING
  3. ARTICLES QUALITY
  4. SMM FEATURES
  5. ENGAGEMENT
  6. MAIN PAGE EFFICIENCY 
  7. REPORTING

Should you have any questions, please contact your Success Manager

BASIC DEFINITIONS

Articles

rating of articles with the most viewed on top and number, with number of views shown on the left side

Author

the name of an editor or a journalist who created an article

Depth

number of pages users go through on average. This number indicates how interesting the website content is to users, making them stay and click through links

Direct traffic

readers who use browser address line or favorites to access the website and all other unaccounted arrival types (e.g. e-mail software, some messengers)

Finished reading/Readability

percentage of visitors who scrolled the text to the end

Other pages

all the pages of the website, except the Main page

Pageviews

total number of website pages viewed during the selected time period

Published articles

the number of articles published during the selected time period

Recirculation

the percentage of users who read one article and then proceeded to another website page, meaning not leaving the site

Referrals

visits via links placed on other websites

Search engines

Google, Bing, Yandex, Yahoo, and others

Section/category

thematic sections on the website

Social actions

the total number of shares in social networks (ex. reactions, comments and shares on Facebook)

Social networks

Facebook, Twitter, VK etc. 

sources from which users visit website pages. There are two different ways our system uses to count this numbers. Let’s take an example for better understanding. You visit a website from Facebook. You go to one article, then to another one, then to the main page and then to another article. In this case all your 4 pageviews will be counted to google traffic in the "Sources" report. But in the Sources filter of your "Home" report the first pageview will be counted as from Google, second will be counted to Other pages, the third also to Other pages, and the last one will go to Main page, because you went to the article from the Main page.  

Time

average time users spend on 1 page

Uniques

number of unique visitors during the selected time period

TRAFFIC MONITORING

Filters in the Home report

This feature helps you analyze what are the most popular articles within the audience of a specific source and compare current achievements with the ones a week ago. Filters help realize, which topic interests specific audience, and what to write about. It is convenient to quickly understand, which articles need to be promoted based on its popularity from a specific source.

In order to use the filter, you need to tick the box of the necessary  source. After that the top line of the graph will show you the total traffic, the lower line - traffic of the selected source. Top 15 articles will be adjusted by the system for that specific source. You can also choose the timeframe that you want to see the data for on top of the page, as usual.

“Sources” report 

The sources report provides you with information about sources which bring you the majority of the traffic and quickly estimate the quality of that audience (by looking at the average page depth).

You can unfold any item to get the information about top performing articles from the source. The data can be obtained for any period of time, which you can select using the calendar at the top.

You can notice that numbers in "sources" filter of "Home" report aren't matching the numbers in "sources" report. It's caused by different counting algorithms: in the home report, you see the number of view in context of pages, while the actual report counts them basing on session's source.

Predominant Source per Each Article

In the Articles report you might notice that some of the articles, to the right of their headlines, have a sign of a source. This happens when the majority of the audience comes from one specific source. If the article doesn’t have one, it means that there is no one defined popular source for it.

ARTICLES QUALITY

There are many metrics to realise whether a particular article has been of a great quality.

Time spent

To the left of each article in the Articles report you can see how much time people spent reading it, on average, versus time that is needed to spend to read it all the way till the end. 

Our system identifies the structure of each article, and calculates the time needed based on the number of words/symbols and specifications of your language. Comparing these two numbers will give you an idea if readers were actually engaged with the article after opening it; whether it met their expectations based on the headline.

Finished Reading

Based on how much time readers spent on each article and whether it was scrolled all the way till end, we define Finished Reading percentage. The name stands for itself - it tells you the percentage of your audience that finished reading the article. 

This metric certainly gives you an understanding on your readers’ behavior with each article, whether they were interested enough in the content provided.

If at any point the value is below average, system will alert you by highlighting it in red.

Social Actions

Popularity of the article in social networks identifies how interesting it was to its audience, since they decide to share it with their friends and family. In our dashboard you can see the number of social actions (reactions, comments and shares in total) per each article.

SMM FEATURES

Sources in Home report

In Home report use the Source groups block. Tick the Social networks checkbox to find out what articles attracted more visitors to your website from Social networks:

Here you can choose 10-minutes mode - to find out what articles people are visiting right now. Also it allows to make historical analysis for a week, month or even a year - to find out what topics always attract visitors from Social networks. To do this you have a timescale on the top of the page: 

Articles report

Next to each article you see the number of social actions (reactions+shares+comments on Facebook). You may also sort all the articles by the number of these actions so that you are able to define the ones which attracted the most attention:

Social networks report

Social traffic report is a part of the SMM block. The report displays the metrics for articles with social networks as the primary source. 

The report is used to analyze the total number of pageviews, average reading time and the details about the traffics. The timeline to the right displays the total pageviews with source (Social networks only) compared with the previous period and list of the sources, which generate the traffic.

The report displays the total social actions. 

Apart from that, IO provides realtime recommendations on how to work with content via Facebook. In case most of the traffic is brought by Facebook, but the article is not published via Facebook, IO will recommend doing so. 

Upon clicking on the specific article, it will take you to the article dashboard with totals for the specific article. 

ENGAGEMENT

There are a few different metrics for you to measure how users engage with your website, how interested they are and how likely they are to come back.

Depth in the Home report

It shows you the average number of pages unique visitor viewed on a site. It is compared to same day a week ago, so that you can see the dynamics. It usually does not change drastically with the time; however, there is  a more dynamic metric that can be influenced and result in better page depth - recirculation.

Recirculation

Recirculation metric is the percentage of users who read one article and then proceed to another website page, meaning not leaving the site. It shows the engagement, or how deep visitors go in your website. The general recirculation percentage is shown in the Home report, but the main calls-to-action you will find in the Articles report.

The articles with recirculation lower than the average for a site will be highlighted in red:

If you see red color - you should try to change it on the spot, especially if the article is one of the best performing ones for today. There are two ways to do it easily:

  • recommendation blocks on the article’s page

Check the page - perhaps the articles you offer in Read more or Editorial choice blocks have nothing in common with the main article, readers have nothing that catches their attention and. therefore, leave the website. Replace the recommendations with more relevant content.

  • cross-links/ internal links

Put a few cross-links inside the article. They have to lead to some relevant articles or more detailed stories for the topic. Using this tip always influences recirculation in a positive way. But remember that articles should be relevant. If you place links to the articles that have nothing in common with the main article - it will annoy your readers and have a negative impact on the website reputation.

Where do they go?

To check the results of the changes made - drill down to the article (just click on its title) and scroll down - on the right you have the list of links where people go most often as the next page:

MAIN PAGE EFFICIENCY

To find out whether your main page works at its full capacity - just take a look on how often users click on the links and what links they choose. To do that use the main page widget - you can launch it via Widget link on the left panel: 

It shows:

  • which articles catch attention of readers and which do not
  • which articles have high potential but are hidden from the most readers' eyes

The most clickable articles will have a green marker - this means they have the highest potential to engage your users to work with a website:

You can increase clicks from the main page in real time by simply placing the articles with the highest potential on the top of the page.

You can also track visits from the Main page in your Home report, just tick the Main page checkbox in the Source groups list:

REPORTING

Daily/weekly reports

After logging into the system for the first time you automatically subscribe to the daily digest. You will get a letter every day early in the morning with all the basic information for the previous day. It will give you a picture on how the website was performing yesterday and will give you a few thoughts on which direction to move towards today. 

You can also receive the same type of digests on a weekly basis.

Additionally, the report will contain data on the most popular articles and authors.

Author’s Digest

If you are a journalist and would like to analyze your personal performance - you can get same type of digests, but with solely your articles, pageviews and attracted visitors. Ask your manager to include you to personal mailing.

Report export

All reports in your dashboard are exportable. You can download an Excel version of each report with an option in the upper left corner:

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